Social media is immensely popular and its use is still increasing. Did you know that a recent survey by IMEC shows that more than 8 in 10 Flemish people use at least one chat service or social media platform every day? It is therefore not surprising that online or digital marketing has long dethroned traditional marketing.
Naturally, your company or organization is active on social media. You interact with your target groups and advertise on the platforms to publicize your services, products or brand.
Excellent news! From now on you can bridge the gap between social media and on-site communication with Oscart, thanks to the introduction of the new social widgets.
Social widgets: likes and feeds
Oscart 6.3 comes with three new widgets:
- Like counters for Facebook and Instagram
- Facebook feed
- Instagram feed
Like counters
You may be familiar with the physical, block-shaped social counters of some well-known brands such as Smiirl or LaMetric that you occasionally see in a prominent location in a shop or catering establishment. Such counters have a proven positive effect on the number of followers and fans of social media. As soon as customers or visitors see such a counter, they are more likely to actually like or follow a page.
From now on you can achieve exactly the same with Oscart's smart screen communication. As soon as you have authorized your Facebook business account in your Oscart customer area, you can use the new social widgets. With the like counters you show how many fans or followers your page or account has. This value is updated in real time. You can adjust the size, colors and symbols. Place the widget on a beautiful background and you will create a beautiful social counter that resembles a physical counter like two drops of water.
Social feeds
With the social widgets for Facebook pages and Instagram company accounts, you can immediately bring your posts to your digital screens on the shop or business floor. You choose how many posts you want to see, how large they should be displayed and you're done. As soon as you publish a new post on social media, it will now immediately and automatically appear on your Oscar screens, including number of likes and post text.
Maximize conversion
By combining social media marketing with digital signage, you bridge the gap between online and on-site marketing, so to speak. The Oscart social widgets are powerful tools to maximize interaction with and conversion of your target groups, both B2C and B2B. The possibilities for conducting successful actions and campaigns with this are also limited only by your imagination and creativity.
Soon we will only bring success stories for inspiration. Keep an eye on our website and sign up for our newsletter so that you stay informed about this.
Would you like a no-obligation demo? Of course this is possible. Take Contact and we will be happy to make the necessary time to convince you of the importance and added value of digital signage from Oscart in the communication mix of your company